bestcryptogamestoinvest2021| Five years to sharpen a sword! Bo Ben joins hands with Yimeishang Red People's Day KOL to empower sensitive muscles "skin division research"

Driven by the wave of digitizationBestcryptogamestoinvest2021As a vane of fashion and trend, beauty makeup KOL has an increasingly prominent influence. In-depth cooperation with influential and professional high-quality KOL has become the key for cosmetics brands to accurately capture the pulse of the market and closely connect consumers.

From May 9 to May 11, the second Yi Mei Shang Red Man Festival, a cosmetic KOL event hosted by Yi Mei Shang, was held at the International Show in Yishang Town, Hangzhou. This three-day event not only brings together the leaders of major mainstream platforms, 300 + celebrities with goods covering the whole platform, selected word-of-mouth brands and upstream supply chain enterprises, etc., but also shows the cutting-edge trend and future development direction of celebrity marketing in the cosmetic industry.

In-depth cooperation and win-win future

As the exclusive nominee of the second Red Man Day award dinner, Colin, the founder of the "sensitive muscle skin Research" brand, and his team, during the three-day event, comprehensively demonstrated the product concept of "dry-sensitive Oil-sensitive skin Research" and the outstanding strength of "three surpassing" of Popper brand through the appearance and speech of many links, which won the wide recognition of beauty KOL.

On May 9, du Heliang, chief R & D officer of Boben, attended the night of the 2024 China good products Award, and together with many industry leaders and KOL, pressed the handprint to start the "good Product Alliance".

The next day, Colin presented awards to "Fashion expressive male Artist of the year" and "2024 most influential person in the Super Red Global KOL Award-- Industry" at the "Super Red Gala Awards" (Pomoto Night). At the same time, the brand won the award of "the most recommended beauty brand by KOL" in the "2024 The Great Brand Award", which pushed the brand influence to a new height.

Five years to sharpen a sword and surpass triple to meet the real needs.

This market is worth "attentively" to build a brand that can better meet the needs of consumers.

In the sharing session of "Pau Ben Night," Colin, founder of the cosmetics industry for 13 years, pointed out that although the market seems to be rolling up into sub-volume concept stories, it often ignores the real needs of consumers. And Bo Ben knows very well that only from the point of view of consumers can we develop products that meet their needs and realize user value.

In March this year, the first series of "dry-sensitive oil-sensitive skin-sensitive research" series made by Pomoto went on sale, which is Boben's deep understanding and response to the needs of consumers. Five years of deep ploughing, Poben only on 5 SKU, but achieved insight beyond, R & D beyond, efficacy beyond.

Colin, founder of Pau Ben brand

Subsequently, pheasant, the chief product officer of the brand, introduced in detail Poben's exclusive care scheme for dry-sensitive and oil-sensitive skin, and disclosed that both the dry-sensitive version and the oil-sensitive version of the special cream can slow down redness within 30s and improve by 70% in 8 hours.Bestcryptogamestoinvest2021.7% moisturizing power, barrier repair effect reached 148% of the authoritative evaluation data of competitive products, truly showing the overall innovation of sensitive muscle care, leading advantages in soothing effect, moisturizing effect, barrier repair and gentleness, and further won the favor and recognition of the industry and celebrities.

Pheasant, chief product officer of Pau Ben

Research and development of "shining sword" Ikedoin is a blockbuster.

Adhering to the positioning of "R & D for sensitive skin", Boben has built a more than ordinary R & D system. Du Heliang, chief R & D officer, revealed at the event that in order to create more effective products, Boben continued to polish the formula and ploughed the "hexagonal warrior" Ikedoin. By carrying ReEctoPro patented technology and patented ingredient MCP Boyanjie, its efficacy of soothing repair has been further improved, and "Pobenidoxin" has been successfully developed, which has reached the international benchmark level in terms of safety, activity and product quality. And specially set four stringent efficacy evaluation and inspection links, each link of the test results are 20% more than the industry is qualified, really achieve "R & D beyond, efficacy beyond."

In addition, Pobain abandoned the traditional idea of formula design and replaced polymer thickener with natural liquid crystal plant emulsifier, which effectively solved the problem of mud rubbing and drying, and achieved a multiple balance of safety, efficacy, skin feeling and quality. it can be called a new model in the field of sensitive muscle repair.

Du Heliang, Chief Research and Development Officer of Poben

KOL deeply creates an one-stop solution for live broadcasting.

Persisting in taking consumer demand as the center, in order to pass on the scientific skin care concept of "dry sensitive oil sensitive skin research" and products with the advantages of "three surpassing" to the whole industry and users who are troubled by sensitive muscles, Boben actively carried out cross-circle marketing to enhance the influence of the brand.

Veteran cadre, co-founder of Bo Ben

For talent cooperation, Bo Ben co-founder veteran cadre clearly expressed the brand "cooperation does not seek quantity, but the pursuit of depth" marketing concept. And proposed to deeply bind more quality and marketing integrated talent, in-depth service for each cooperative talent, in-depth cooperation to fully tap fan opportunities. And not only to talent products, but also to provide live one-stop solution. By insisting on unified price control, insisting on making in-depth and content recommendations, matching the exclusive welfare mechanism of talent fans, and providing babysitter-like services before, during and after live broadcasting, we can continuously enhance repurchase at the same time, join hands with talent to promote the healthy development of the whole industry.

The alliance of "dry sensitive oil sensitive skin division research" set sail hand in hand for a better future.

As an important part of Red Man Day, 10 guests, including Qianwei, Secretary General of Yimi Shang Merchants Association, Hu Chuliang, Douyin's annual influence TOP talent, Cui Jiannan, TOP blogger for oilpox muscle care, and vivichen, a well-known beauty drawer of Douyin, jointly launched the alliance of "dry sensitive Oil sensitive skin Research". The establishment of the alliance marks the beginning of in-depth cooperation between Pomoto and industry leaders and talent.

The launching ceremony of Boben "dry Oil sensitive skin Care Alliance"

By deeply participating in this Yimei Red Festival and going two-way with high-quality KOL, Pomoto fully conveys its brand attitude of loyalty to users and pursuit of transcendence. Looking forward to the future, based on its transcendental insight and R & D ability, Boben will continue to put forward better care programs for different problems of dry and oil-sensitive muscles. and committed to the development of more efficient, better skin feeling, mild and safe skin care products. Inject fresh water into the development of Boben brand in the field of sensitive skin care.

At the same time, Berben will continue to deepen cooperation with KOL and establish long-term and stable cooperative relationships with more high-quality KOL. Produce more valuable and attractive content to better connect brands and consumers. In this ever-changing era, we will continue to promote technological innovation and product upgrades in the beauty industry in sensitive muscle care, leading a new trend of skin separation care for sensitive muscles.

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